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Company Design is the Sequoia way to start, build and scale enduring companies. It is an ongoing process rooted in evergreen foundations, an outlier mindset and a powerful community advantage discerned from fifty years of working with legendary companies from idea to IPO and beyond. The value of establishing these principles early compounds over time and can meaningfully bend the arc of a company’s trajectory. We teach these principles to Sequoia founders and, now, in Arc.